Most businesses in the world – up to 95% – are small businesses. The coronavirus pandemic has left many of them behind: most will not have enough cash to survive a month-long break during the coronavirus pandemic. As a result, businesses are being forced to behave in extraordinary ways.

But every cloud has a silver lining, and while this crisis has a tremendous impact, it will also provide a trigger for innovation. To learn how small businesses are adapting and reinventing themselves, we hear from two businesses, Artisan.Fashion from Kenya and MaiyaMuna from The Gambia.

For more info, check out the International Trade Centre's efforts to support youth through its ITC Youth Empowerment Project and the fashion industry through ITC Ethical Fashion Initiative.

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